MKTG 334
Branding Aotearoa
This course is not being offered in 2026.
Course overview
Understand and utilise the branding and cultural elements of Aotearoa New Zealand in marketing practice.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s):
|
|---|---|
| Credits | 15 |
| Domestic fees | $891.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Assess the respectful integration of Māori cultural elements in branding and marketing practice.
- Critically evaluate the use of Aotearoa New Zealand brand elements in domestic and export markets.
- Apply knowledge of Te Tiriti o Waitangi in marketing practice.
- Analyse the existing use of Māori cultural elements in branding.
Course examiners
