COMM 604
Principles of Marketing
Course overview
Examine the processes for creating, pricing, communicating and delivering products of value to consumers, markets and other stakeholders.
This course is offered in term 1, term 3 and November Summer School. It is also available online as part of the Postgraduate Certificate in Commerce, Master of Business (Global Management and Marketing) and Master of Wine and Viticulture programmes.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s):
|
|---|---|
| Available semesters | Semester 2 2026 November Summer School 2026 |
| Credits | 10 |
| Domestic fees | $776.50 |
What you will learn
After successfully completing this course, you’ll be able to:
- Explain the key theories and principles that underpin modern-day marketing.
- Demonstrate your understanding of the impact and relationship marketing has on overall business success.
- Analyse and define the contribution that marketing can make to creating global value chains.
- Analyse then apply marketing principles to solve a range of complex business problems.
- Create a viable marketing strategy for an Aotearoa-New Zealand business that incorporates the elements that make up the marketing mix.
Course examiners
Associate Professor David Dean
Head of Department
Department of Agribusiness and Markets
david.dean@lincoln.ac.nz Researcher profile